تحليل البيئة الخارجية في مؤسسات الرعاية الصحية

تحليل البيئة الخارجية في مؤسسات الرعاية الصحية

محمـد منير رمضان الأغا

د. عبد الرحمن محمد عبد الله حمدي

جامعة البطانة / كلية الدراسات العليا / قسم الإدارة الصحية

Abstract

To be successful health care organizations must be effectively positioned within their external environment in which they operate. External environmental analysis is the process of identifying and understanding the strategic issues that will impact the organization in the external environment and determining their implications for the organization. The results of external environmental analysis process affect the development of organization’s strategy, mission and objectives. The aim of this paper is to provide a comprehensive description of the external environment for health care organizations. This environment includes individuals and organizations in the general environment, health care environment, and the service area of health care organizations. In this paper, the steps in the external environmental analysis comprise of scanning, monitoring, forecasting and assessing processes.