دور المرشد السياحي في أثراء مضمون الرحلة السياحية المنظمة (مجموعة من شركات السياحة والسفر في مدينة النجف حالة دراسية)

دور المرشد السياحي في أثراء مضمون الرحلة السياحية المنظمة (مجموعة من شركات السياحة والسفر في مدينة النجف حالة دراسية)

م . حسين منعم خلف

جامعة الفرات الأوسط التقنية / المعهد التقني النجف

Abstract   :

The tourism industry is one of the most prominent service industries in which the ethics of the profession represent the basic base from which to operate and tourism activities, with its comprehensive and integrated concepts. Tourism included all activities and services that are provided to tourists and visitors from the moment of their arrival to the moment of their departure within an integrated package of reception, transportation and accommodation services Excursions, tourist guides and various accompanying tourism programs.

There is no doubt that tourist guidance is an important activity that contributes to introducing the civilization of the country visited by the tourist groups, as well as valuing its heritage and religious resources and other tourist sites and destinations, especially in the organized tourist trip.

The role of the tour guide has a prominent importance in the success of the organized tourist trips and giving them a cultural and recreational character based on information and facts that enrich the memory of the tourist and his general culture.

In addition to his duties and tasks, the tour guide must manage the trip in all its aspects, and know all its components and details. It ensures the achievement of the goals and objectives of all parties to the process and the tourism experience, such as: the tourist, the travel agent, the tour operator, the regions and countries of destination, and the providers of tourism services .