فاعلية الدلالة الرمزية في التصميم الطباعي

فاعلية الدلالة الرمزية في التصميم الطباعي

م.د. حسين ناصر إبراهيم
وزارة التربية/ معهد الفنون الجميلة المختلط / الدراسة المسائية – الكرخ الأولى

Abstract
This research examines the importance of semantic elements in typographic design and their impact on the target audience, focusing on the colors, symbols, and words used in advertisements. It demonstrates how to employ these elements in a manner consistent with the audience’s culture and customs to achieve a positive response and enhance the advertiser’s image. The research discusses examples from various advertising campaigns to analyze the success or failure of their use of symbolic connotations.
The research objectives include properly utilizing semantic elements to generate innovative design ideas and achieve an interactive impact on the recipient. The research also sets objective, temporal, and spatial boundaries for studying examples of local designs that utilized semantic elements.
The research relies on a descriptive approach and the analysis of selected advertising models, with a focus on understanding the target audience’s culture and the importance of visual thinking in typographic design. The research concludes that clear, simple design based on a thorough understanding of the connotations of symbols and colors enhances the effectiveness of the advertising message and increases its chances of success.
The research recommends the need to develop designers’ knowledge of the target audience and conduct analytical studies to understand their culture, which contributes to improving the quality and effectiveness of advertising designs.
Keywords : Symbolic connotation – culture – perception – design message